Stephenwfoster's Blog

Archive for July 2010


Being new to social media the company has taken advice from several sources and designed a strategy to fit with our expectations in the development of our contracts division.

Our contract sales manager has a linkedin account and this started his interest in Social media. Because this is a global network, the contacts made in the early stages were just that, contacts.

It soon became apparent that by joining and interacting with groups my profile was being looked at by all sorts of people. This was then linked to the company web site.

The next step came with the advice of opening a twitter account. This was done not knowing what to expect or what could be achieved until the final link was put in place, The Blog.

By activating the WordPress application on the linkedin account it all becomes clear.

The blog is written as a newsletter/interactive page, Twitter is used to advertise the Blog and build your network and Linkedin shows the world the personnel. This in turn is linked to the company web site where the world can come and visit.

It’s all very simple.

We draw attention to our company,

We create interest through conversation

We encourage the desire to deal with us

We motivate our contacts into action by making an enquiry.

One of the first acronyms I ever learnt

A = attention

I = interest

D = desire

A = action

So there’s nothing new about social media marketing after all.


Free site survey offered including protimeter test for suspect damp floors

New contract web site

Summer Special Offer Safety Floor

Fredericks Bar and restaurant has been refurbished. Much to the credit of our fittings manager Jackie Wells for arranging at short notice the flooring works to the bar area were carried out overnight. The product used was Altro Designer 25.


The company has embarked upon a dedicated policy of marketing the company and the services
it offers and provides.
Step one highlights the importance of letting the world know we are here.
We have adopted a strategy that embraces both new and traditional methods and technology.
Mail shots have been arranged on an ongoing activity. Coupled with social media networking.
The contracts division is now a separate identity to the established retail business.
New web site pages are being developed to further identify the division.



The commercial contracts division web pages are now available.

Our aim is to supply branded products and provide first class service

to all types of commercial property in both public and private sectors.

We have valuable experience in the commercial carpet industry with over

20 years of experience.

We can help you improve your interior with our comprehensive range of

decorative floor coverings.

* Sheet & Tile Carpeting                * Sheet & Tile Vinyl

* Linoleum                                       * Rubber Flooring

* PVC Strip                                      * Safety Floor Coverings

To arrange for an estimate please contact

The Commercial Contracts Division

020 7609 1234.


We are pleased announce the appointment of Stephen Foster Contract Sales Manager as from May 2010.

Stephen brings a wealth of experience with him having worked in the flooring industry for over 30 years.

The Division is currently expanding and focussing on providing a 1st class service to end user clients, specifier and main contractor customers.

· We offer a vast selection of commercial flooring including carpet, carpet tiles, wood, vinyl, rubber, marmoleum and safety flooring from leading manufacturers.

· The Flooring Group comply with the health and safety regulations.

· Our fitters hold appropriate CSCS cards.

· Projects of all sizes undertaken.

Members of Contract Flooring Association and ‘Constructionline’ Registered

The contracts division can be contacted by telephone 020 7609 1234 or e-mail

Twitter @swfoster



Going live soon, watch this space!!!

  • None