Stephenwfoster's Blog

 

We are very serious about marketing the company to best effect. Enquiries are still being created through the advertising routes traditionally taken like Yell. The emphasis has changed in recent times with the advent of social media. The company has opted to work the new media by posting links to the web site from personnel profiles on linkedin. This option enables the use of a blog and this becomes the vehicle for the monthly newsletter and this is coupled with the use of Twitter to draw interest.

Traditional mail shots play an important part as does direct mail and drop shots. This is a regular activity with our company and a must to generate new enquiries. Our aim is to achieve word of mouth recommendation and this is the most successful by far.

The tried and tested ‘pick up the phone and speak to a prospect’, is still successfully used. Although, cold calling can be very frustrating, as business managers are fielding calls and unwilling to take calls from unknowns. Nothing new here but it has got more difficult. The key is devote some time to it.

The newly created contract division web site, a site within the existing group site, has presented new challenges. It seems that Google does not recognise the new pages until people start landing on the site. Catch 22, how do you get people to look at your site if they don’t know its there? It seems spending a princely sum every month will buy you a shortcut to media exposure but in reality the links you make through your social media and suppliers have a spidering effect. The down side is it takes time.

Networking is a very effective way to get known. I have recently joined the local Chamber of Commerce and attend a breakfast club. Not only is this enjoyable but also introduces new contacts to the business. This is a two-way street, become actively interested in other local businesses and this will create the trust needed.

Advertisements

 

I was invited to a breakfast meeting last month and being keen to promote my company I duly went along. Not ever attending one of these events before I was not sure what to expect. I had one thing in mind, Networking. As a guest I paid the meeting contribution and they welcomed me to the fold and took my breakfast order.

The meeting content was lively and informative. Everybody had a say and sales leads were passed to individual members. This is obviously how it works, I thought. You give someone a positive sales lead and in return you get one back. Not so, qualified leads only. Still, should work, I am thinking.

I can offer lots of leads to the group having been in the business for some time. How often do we meet? I wondered, once a month? once a quarter? These people are really keen, every week. Well, at a push I can do that most weeks.

Then, the newcomer to the group bit. Stand up. Tell them who you are what you can offer, what you would like in an ideal referral and most importantly what did I think of the meeting. Well the first thing that crossed my mind was where’s my breakfast? Everybody else seems to have had one, why haven’t I? Good grief. I had been up since 4.00am and on the road by 5.00am to get into London for the meet. Hungry, I was starvin’. Other than that “I was happy with the content and quality, I think I can fit in well with the group thanks for inviting me”.

I was then supplied an application pack and was asked to bring it in next week with my subscription.

It seems to me that everyone can help, at a price.

 

If you have ever experienced problems with your sub floor when you have your old floor covering lifted you are not alone. Most floors have some associated problem when exposed. The types of problem you can expect to encounter are crumbling floor screed, pot holes, uneven surface, loose floor boards, wood blocks and mosaics, broken floor tiles, damp, mildew, mould,

The objective: to ensure the subfloor is sound, smooth, clean and dry before laying commences.

Problems arise for all sorts of reasons. The most common is when uplifting a product previously stuck down to the sub floor. If on a concrete substrate it is common for some of the screed to be lifted. The only solution to this is a new screed. Don’t patch, it will let you down. When the construction is floor boards, depending upon condition, it will most likely have been laid onto a Plywood/hardboard. This will need to be lifted with the floor covering. Again new ply or hardboard is the answer. If on a chipboard base then the product should lift relatively cleanly. Here a wash over screed will suffice. When wood blocks or mosaics are found in all cases a plywood should be over pinned. When a new Plywood base is used it is important that a feather screed is applied to ensure a smooth flat moisture free clean surface is achieved.

Broken floor tiles need to be taken up, it is best to remove all old floor tiles and prepare a new sub floor but if most are sound then a new screed can be applied over these. Similarly uneven floors will require a smoothing compound.

If necessary, repairs to damaged floors should be carried out using products such as STOPGAP 400 REPAIR compound prior to applying smoothing compounds

When you discover a damp problem, a new floor can not be laid on any surface with a reading of 75RH or above. This can easily be tested for using a ‘protimeter’ damp tester. The readings immediately reveal the moisture content in the sub floor. If the indicator shows ‘Red’ then, a damp proof membrane will be required. This is applied to the surface of the subfloor and then a new floor screed can be laid in preparation. If the reading is inconclusive, then it is wise to employ a hygrometer moisture reader. This is an instrument placed in situation and left overnight. This enables a more accurate reading on moisture content.

Research source: F Ball & Co. NICF

Welcome to the new face of The Flooring Groups commercial contracts division.

This newsletter has been designed to inform our customers and potential clients of the initiative behind the company.

The company has expanded its portfolio to include a wide selection of floor covering materials. Our aim is very simple, to provide a 1st class service from design through to specification, installation and beyond.

We pride ourselves in promoting branded products from the industry top names in manufacturing. Working closely with suppliers to ensure expectations are met you can be assured of a complete professional installation.

Based at our established head office business in Islington our commercial contracts division is pro active in developing meaningful contacts within the construction industry. Our confidence in the experience, knowledge and technical support we achieve will guarantee a job second to none.

Our aim is to become a good source of knowledge to the community. You can rely on us to offer the best advice from within the industry. Our information is sourced from leading suppliers and organisations connected to the flooring trade.

Installations

Network Rail Portacabin Kings Cross Railway Station

The company has been introduced to Network rail. Working with a property maintenance company a contract was secured to replace the floor covering in one of the Portacabins used on site. The product supplied was Polysafe 3.5

Health and safety was a top priority and all expectations were fulfilled.

Fredericks Bar and restaurant has been refurbished. Much to the credit of our fittings manager Jackie Wells for arranging at short notice the flooring works to the bar area were carried out overnight. The product used was Altro Designer 25.

clip_image002

Social Media Networking

Being new to social media the company has taken advice from several sources and designed a strategy to fit with our expectations in the development of our contracts division.

Our contract sales manager has a linkedin account and this started his interest in Social media. Because this is a global network, the contacts made in the early stages were just that, contacts.

It soon became apparent that by joining and interacting with groups my profile was being looked at by all sorts of people. This was then linked to the company web site.

The next step came with the advice of opening a twitter account. This was done not knowing what to expect or what could be achieved until the final link was put in place, The Blog.

By activating the WordPress application on the linkedin account it all becomes clear.

The blog is written as a newsletter/interactive page, Twitter is used to advertise the Blog and build your network and Linkedin shows the world the personnel. This in turn is linked to the company web site where the world can come and visit.

It’s all very simple.

We draw attention to our company,

We create interest through conversation

We encourage the desire to deal with us

We motivate our contacts into action by making an enquiry.

One of the first acronyms I ever learnt

A = attention

I = interest

D = desire

A = action

So there’s nothing new about social media marketing after all.

Company News

We would like to welcome Darren Hambridge to The Flooring Group.

He takes the position of branch manager of our Islington head office.

With 20 years experience in domestic flooring, Darren brings a wealth of knowledge and experience in soft furnishings to the company.

clip_image004

 

Being new to social media the company has taken advice from several sources and designed a strategy to fit with our expectations in the development of our contracts division.

Our contract sales manager has a linkedin account and this started his interest in Social media. Because this is a global network, the contacts made in the early stages were just that, contacts.

It soon became apparent that by joining and interacting with groups my profile was being looked at by all sorts of people. This was then linked to the company web site.

The next step came with the advice of opening a twitter account. This was done not knowing what to expect or what could be achieved until the final link was put in place, The Blog.

By activating the WordPress application on the linkedin account it all becomes clear.

The blog is written as a newsletter/interactive page, Twitter is used to advertise the Blog and build your network and Linkedin shows the world the personnel. This in turn is linked to the company web site where the world can come and visit.

It’s all very simple.

We draw attention to our company,

We create interest through conversation

We encourage the desire to deal with us

We motivate our contacts into action by making an enquiry.

One of the first acronyms I ever learnt

A = attention

I = interest

D = desire

A = action

So there’s nothing new about social media marketing after all.

 

Free site survey offered including protimeter test for suspect damp floors

New contract web site http://www.theflooringgroup.co.uk/contract-division/index.php

Summer Special Offer Safety Floor

Fredericks Bar and restaurant has been refurbished. Much to the credit of our fittings manager Jackie Wells for arranging at short notice the flooring works to the bar area were carried out overnight. The product used was Altro Designer 25.

clip_image002

Advertisements

  • None

Categories